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Google Analytics provides a wealth of information regarding your marketing architecture across multiple platforms. Just when you thought it couldn’t get any better, they go ahead and unleash a beta tool called Cost Analysis, or Cost Data Import.

Now you can do a cost comparison of not only Google AdWords, but you can also compare non Google paid search by simply uploading the data.

Compare all of your paid search channels, keywords and campaigns in one very easy to use tool. Dare I say this is monumental? We can now compare the effectiveness of Google’s ads right alongside their competitors.

The nerve of Google, having the guts to allow you to bring competing data into the fray. What does this say about their confidence in their search platform as a whole? Google has altered it algorithm quite a bit as of late as well.

The early Google was about simply finding the most information online and this phenomenon launched Google as the verb and house hold name. The present Google requires that their Search Engine Results Page (SERP) reveal the most useful and relevant information online.

Marketers have relied on a balanced approach that includes Search Engine Optimization (SEO) along with paid advertising, Social Media, Web Content and offline marketing. Google Analytics have given us more measurable insight into how marketers are engaging their target audience by integrating data from various sources to give you a more comprehensive overview of your marketing campaigns.

Search Engine Marketing (SEM) continues to be a significant tool in the broader marketing strategy to engage online communities and Cost Data Import fits into a spectrum of Google offerings to help us understand our brands online.

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Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilizes SEO, Social Media Engagement, Content and Advertising. He continues to demonstrate an enormous capacity to execute and maintain advertising campaigns to drive audience engagement and increase revenue opportunities in key priority segments.

For more information please visit Online eBusiness Solutions at: http://www.oebs.us or email me at: vern@onlineebusinesssolutions.com.

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