Share Our knowledge base of marketing to Millennials developed on college campuses along the east coast. There’s no other market segment more digitally savvy, and we learned quickly that they could sniff out an ad better than any demographic. Marketing directed to young people has to be organically inspired and devoid of pitch flaws. The more effective c...

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ShareIn the planning process, when you’re sorting through all of the tools that will be deployed, any Marketer will tell you there is something special about a good hunch; when experience, skills and training converge to make you feel even giddy about your intuition about the potential for enormous success. I informed my client that we were not taking adv...

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ShareEven though you never get a true sense of AD Impressions for many of the campaigns I manage they are indeed the unsung hero. In the world of real estate, where a client is trying to project their brand as a preeminent source for professional real estate services, the company’s image can’t be catapulted by click-throughs alone. My Internet Market Gro...

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